Services
Our integrated services can help you advance or empower the women on your team. We offer turnkey keynotes and customized workshops informed by leadership feedback and an "Advancement Assessment" of your organization's "cultural health" and female employee needs. These valuable insights help us build a tailored program that addresses your unique challenges and provides measurable results.
Training
Training
HYDRA
Speaking
SANTORINI
Coaching
MYKONOS
Training
Leveraging AI to Boost Confidence and Impact for Women at Work and in Life
Despite AI’s transformative potential, women remain underrepresented among its users. According to Forbes research, only 30% of generative AI users are women—a gap that puts them at a disadvantage when it comes to leveraging this powerful tool for career advancement and innovation. This workshop focuses on equipping women with actionable strategies to harness AI for professional growth, enhance networking, and break down career barriers.
Key Takeaways:
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Boost Confidence: Learn how AI can provide data-driven insights, boost self-assurance, and offer support in situations where self-doubt or imposter syndrome might hold you back.
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Facilitate Assertive Communication: Discover AI tools that help you craft clear, confident, and persuasive messages for everyday interactions and high-stakes situations like negotiations or presentations.
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Expand Your Network Strategically: Recognize how AI can enhance your networking efforts by helping you identify key connections, tailor outreach messages, and make the most of opportunities at conferences, industry events, and LinkedIn.
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Master Difficult Conversations: Explore how AI can help you be a more strategic negotiator, providing insights and approaches that allow you to navigate complex situations and advocate for yourself more effectively.
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Champion Inclusivity: Understand how AI can help you identify and challenge biases, driving a more equitable and inclusive culture in your organization.
This workshop empowers women to leverage AI as a catalyst for success, enabling them to advance in their careers, grow their networks, and create inclusive environments where everyone can thrive.
Confidence
EVICT THE IMPOSTOR | Empowering Women to Build Confidence & Manage Impostor Syndrome
Have you ever thought of yourself as a fraud or a fake, concerned that others will “find out” that you aren’t as smart or talented as everyone thinks you are? If you haven’t personally felt this way, your team members probably have. Impostor syndrome disproportionately affects women in the workplace, leading many to doubt their accomplishments and fear being exposed as a “fraud.” There are real costs to an organization, including hesitance to take risks, share creative ideas, challenge the status quo, or drive innovation. It can also wreak havoc on team dynamics and cause burnout. This workshop is designed to address the unique ways in which impostor syndrome manifests in women, offering them the tools to dismantle these doubts and build a solid foundation of confidence.
For women, this workshop will:
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Explore the specific challenges women face with impostor syndrome.
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Assess various drivers of impostor syndrome, including intersectionality.
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Offer strategies to reinforce self-assuredness and validate their expertise.
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Provide a roadmap to navigate and dispel the internal narratives that contribute to feelings of inadequacy.
For leaders, managers, and allies, this workshop will:
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Illuminate the hidden impacts of impostor syndrome on female performance and team dynamics.
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Present techniques to recognize signs of impostor syndrome in team members.
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Share actionable steps to help women overcome these challenges and cultivate an environment where their contributions are recognized and valued.
Attendees will understand the significant cost of impostor syndrome to individuals and organizations and leave with the know-how to challenge and change how they respond to these feelings. Participants will recognize different impostor syndrome types, self-sabotaging behaviors, and coping mechanisms, learn how to bolster confidence and implement best practices for managing teams to foster a culture of empowerment and growth.
Communication
THE CONFIDENT COMMUNICATOR | Mastering Powerful Speech for Women
Effective communication is key to leadership, yet women often face unique challenges due to societal expectations around competence, warmth, and authority—a concept known as the “Double Bind.” This workshop empowers women to navigate these challenges and become confident communicators, delivering messages with clarity and impact. We share strategies for women to balance empathy and high EQ with being direct and assertive, so they are perceived as leaders.
For women, this workshop will:
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Address specific communication challenges women face, including societal expectations and accepted behaviors.
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Provide tools to manage the delicate balance of warmth and assertiveness without compromising authenticity.
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Explore the “Seven Deadly Speaking Sins” and vocal trends that can undermine powerful delivery.
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Teach techniques to enhance vocal presence and empower women to speak with decisiveness and power.
For leaders and allies, this workshop will:
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Shed light on unconscious biases that affect how we perceive female communication.
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Offer guidance on supporting women to communicate effectively, especially in leadership roles.
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Provide insights into how to create environments that encourage and value women's contributions and speaking styles.
Your female employees will leave with an understanding of how to manage societal expectations while being clear, direct, and assertive, along with common communication missteps that can affect the perception of women and their impact. All attendees will walk away with enhanced skills to elevate their presence and message, ensuring their communication is powerful and authentic.
Build Your Personal Brand & Executive Presence
In today's competitive environment, understanding and promoting your personal leadership brand is not just an advantage—it's a necessity. For women, leaders, and allies, this goes beyond mere self-promotion; it's about recognizing and amplifying your unique value to foster growth, equality, and advancement within your organization, across your industry, and on professional social platforms. Participants learn how to shift their brand and approach from ‘associate’ or individual contributor to leader—because what “got you here won’t get you there.”
This workshop is designed to empower women, guide leaders, and strengthen allies by focusing on the development of a powerful personal brand that resonates within your company, across your industry, and within relevant associations. Through interactive discussions and practical exercises, participants will learn new strategies to showcase their strengths with authenticity, communicate their value with confidence, and establish themselves as influential thought leaders in their respective fields.
Attendees will:
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Discover and Define Their Leadership Brand: Learn how to identify your personal and professional mission and use this to authentically shape your leadership brand. This session helps attendees articulate their unique strengths and vision, essential for women and allies striving for gender equity and inclusive workplace cultures.
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Craft a Comprehensive Brand Management Plan: Develop a "Be Your Own Brand Manager" strategy that highlights the unique attributes setting you apart in your industry. This plan enhances your visibility and influence within your organization, across professional associations, and on social media platforms like LinkedIn, where thought leadership can significantly impact your career trajectory.
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Create and Communicate Your Personal Brand Statement: Master the art of crafting a compelling Personal Brand Statement. This key takeaway will enable you to effectively network and present yourself, ensuring your contributions and achievements are recognized and celebrated.
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Leverage Achievements to Advance Your Mission: Gain insights into effectively promoting your successes in ways that support your broader goals. This includes securing speaking engagements and leveraging social media to elevate your profile and influence, ultimately contributing to a more equitable professional landscape.
BUSINESS STORYTELLING | How to Transform Data into Stories to Persuade and Influence
Crafting and delivering a compelling brand story is a necessity for today's leaders. Informed by experience in journalism, sales and marketing, our proven methodology integrates the science of storytelling with the emotion of the “Hero’s Journey.” Attendees will learn how critical elements of a great story contribute to persuading, influencing and building long-term relationships of trust. This training can be customized to address your company’s go-to-market positioning, business and growth goals. Collaborative exercises connect business objectives with prospects’ motivational drivers to create a sense of urgency. We address how to proactively handle objections, prepare thought-provoking questions that engage your audience and uncover needs and priorities while positioning your “ask.”
Attendees will leave with:
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Deep knowledge of how the brain processes information.
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Strategies to bring data to life to drive emotion through metaphors and analogies.
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A framework to build a memorable story that drives action.
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Methods to build a Questioning Strategy to uncover valuable insights and needs.
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Confidence to sell your ideas (or product/service) with conviction and convert prospects into customers.
Connections
BUILD YOUR PERSONAL BOARD OF DIRECTORS | Advance Professionally with the Support of Allies and Advocates
Progress in the professional sphere is intricately tied to the networks we build and the allies we make. For women, creating these connections is crucial, yet it often presents unique challenges due to systemic barriers and societal norms around workplace relationships. The result is that women are “slipping” on the proverbial “broken rung” and not promoted at the same rate as their male colleagues. This workshop equips women with the skills and strategies to form a “Personal Board of Directors”—a circle of mentors, sponsors, peers, and protégées who can provide critical support and advocacy on their journey to success.
For women, this workshop will:
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Guide women to engage sponsors and mentors who can navigate the politics of career advancement and strategies for forging those connections.
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Teach how to authentically connect with allies and build mutually beneficial relationships.
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Help identify the roles of different supporters, from thought partners to protégées, and understand the unique value they offer.
For leaders, managers, and allies, this workshop will:
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Provide insight into the challenges women face in finding mentorship and sponsorship.
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Offer strategies for becoming effective allies who actively promote women's career progression.
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Share methods for creating a culture that supports sponsorship and advocacy for all employees, while emphasizing gender equity.
Participants will leave with a comprehensive understanding of how a Personal Board of Directors can help achieve career objectives, insight into their own development needs, and how they can mentor others. This practical roadmap enables them to identify and engage with potential advocates and secure their support in a way that aligns with their professional goals and values.
WIN-WIN NETWORKING | How to Build Authentic Connections
Networking is a critical skill for professional advancement, yet research shows that women often require different kinds of networks than men and may view professional networking differently. Women tend to seek genuine relationships and mutual support in their professional interactions, which can be at odds with traditional views of networking as transactional or self-promotional. Hybrid or remote work and/or global teams make networking even more complex. This workshop helps women navigate these nuances so they can build valuable authentic networks. Participants will craft a three-pronged strategic plan designed to maximize networking opportunities at work, at industry events and conferences, and online through social media.
For women, this workshop will:
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Explore the research on gender differences in networking and the types of networks that can be most beneficial for women.
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Offer strategies to network authentically, aligning with personal values and emphasizing genuine connections.
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Provide actionable techniques for initiating and sustaining workplace relationships and building visibility within their field.
For leaders and allies, this workshop will:
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Present insights into how a woman's networking approach can differ and the strengths they offer.
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Share ways to support women in building strategic networks, including creating networking events and mentoring opportunities.
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Discuss how to be an ally in networking settings and in the normal course of work, helping to amplify women's voices and contributions.
Attendees will leave with a personalized Networking Plan to leverage at work, conferences, events and online, along with confidence-building techniques to overcome the fear of rejection. This workshop helps women develop and maintain meaningful professional relationships, positioning themselves as leaders and trusted partners, along with strategies to engage allies to further their professional goals and aligned with their mission.
Control
SELF-ADVOCACY | Empowering Women to Champion Their Needs with Support from Leaders & Allies
The ability to self-advocate is crucial for professional growth, yet many women find it challenging to champion their own needs in the workplace. This workshop empowers women with the knowledge and skills needed to confidently advocate for themselves. It offers guidance on overcoming the internal and external barriers that may impede their progress, such as limiting beliefs and systemic microaggressions.
For women, this workshop will:
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Guide them in identifying and understanding their core needs and the distractions or "enemies" that hinder their advocacy efforts.
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Offer strategies to manage and reduce interruptions at work, which disproportionately affect women.
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Teach practical skills to address and navigate microaggressions in the workplace effectively.
For leaders and allies, this workshop will:
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Highlight the importance of understanding and supporting women's needs in professional settings.
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Provide techniques to offer "micro validations," small yet significant acknowledgments that can bolster the confidence and assertiveness of female colleagues.
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Share best practices for creating an environment that encourages and facilitates self-advocacy for women.
Women will leave with a clear understanding of the specific challenges they face advocating for their ideas, needs, and team, and practical methods to overcome them. We arm them with tools to prioritize their goals, confidently say "no," and focus on their emotional well-being to maintain a clear path to their objectives. All attendees will understand how to navigate societal norms to create a more inclusive and equitable workplace.
FEARLESS NEGOTIATIONS FOR WOMEN | Strategies to Empower and Achieve
Negotiation should be empowering, not daunting. It’s time to redefine negotiation for women in business—from hesitant to fearless, from uncertain to strategic. Designed specifically for women, this workshop explores the unique challenges women face during negotiations. Drawing on academic research and real-world expertise, including insights from Wharton faculty, this course unpacks the intricacies of negotiation through a gender lens. Our 12-point Negotiation Plan helps participants learn to navigate complex deals, advocate for promotions, and articulate organizational needs with confidence.
Benefits for Women:
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Overcome psychological hurdles and internalized misconceptions about negotiation.
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Gain proficiency in preparing and positioning your ask to align with desired outcomes.
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Evaluate worth and craft a negotiation that benefits all sides.
Benefits for Leaders/Managers:
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Foster an environment where women can negotiate without bias, leveraging their unique strengths.
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Learn to support women on your team with mentorship on negotiation techniques and self-advocacy.
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Enhance organizational credibility by promoting gender equity in negotiation outcomes.
Workshop Outcomes:
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Master the pre-negotiation process, understanding your value and the reciprocal worth of your ask.
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Learn to frame discussions and concessions strategically to enhance your position.
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Embrace a win-win mindset, ensuring that both parties feel successful in their achievements.
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Design a forward-looking plan that nurtures trust, boosts credibility, and fosters long-term partnerships.
Equip your team with the tools to assert your company’s value—and their own. Say goodbye to negotiation anxiety and hello to a world where your goals are within reach, and your potential is limitless.
CAREER PATHING & PROGRESSION FOR WOMEN | Strategies for Advancement, Equity & Growth
The journey of professional growth presents unique challenges for women, often heightened by structural inequities, biases, and internal mindset barriers. This workshop equips women with robust, actionable strategies to navigate internal and external challenges and propel their careers forward with intent and agency. We recommend including a dynamic panel discussion as part of the workshop and featuring esteemed leaders from your organization.
Women will learn to:
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Confidently chart their career path with strategic plans.
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Engage with allies, leaders, and managers to actively support their career development.
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Understand the nuances of workplace dynamics and use them to their advantage, ensuring their growth aligns with team and organizational goals.
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Recognize historical gender biases that can hold women back from career ascension and learn how to successfully navigate them.
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Formulate a "Personal Career Plan," tailored to their aspirations, and outlining practical steps for progression.
Leaders, managers, and allies will learn to:
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Recognize and mitigate unconscious biases affecting career progression for women.
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Act as effective allies by understanding specific challenges women face and facilitating their career development.
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Foster an inclusive environment where women's career aspirations are supported and encouraged.
Together, we will create a dialogue focused on leader experiences in your workplace, sharing success stories and tactics that women and allies can employ. In establishing psychological safety and an inclusive atmosphere, every participant will be empowered to enact change and drive growth.
HOW TO ACHIEVE WORK/LIFE BALANCE TO MINIMIZE BURNOUT & PRIORITIZE WELLNESS | Build Your “Blue Sky Blueprint”
The quest for work/life balance is particularly challenging for women, who often juggle a disproportionate share of domestic responsibilities alongside their professional roles. This workshop helps women find equilibrium and joy by providing them with practical tools to prioritize, set boundaries, and manage the multitude of demands they face. We also address how best to manage high-pressure periods like the holidays.
For women, this workshop will:
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Empower them to identify and align their activities with their core purpose.
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Offer strategies to craft a personal "Blue-Sky Blueprint" for balancing professional and personal life.
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Teach techniques to assertively say “no” to low-priority tasks and to “outsource” or delegate effectively.
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Provide methods to integrate self-care into a busy schedule, ensuring personal well-being.
For leaders and allies, this workshop will:
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Illuminate the unique pressures women face and how a supportive workplace can help them achieve balance.
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Present strategies for recognizing and redistributing "non-promotable work" to create more equitable environments.
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Share ways to encourage and facilitate a culture where work/life balance is respected and supported by everyone.
Women will leave with a clear vision of their priorities and a plan to navigate toward a balanced life, along with skills to manage time efficiently, focusing on high-impact activities that align with their values. All attendees will be able to develop a supportive network of peers to exchange ideas on maintaining balance while pursuing personal passions and professional goals.
Culture
INNOVATION THROUGH INCLUSIVITY | How to Build an Inclusive Culture to Drive Growth
The race for talent and innovation is on. As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change, and fostering collaboration. Millennials and Generation Z demand inclusive cultures, and research shows it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for all stakeholders, and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader, HR professional, or associate, you will learn key variables in the Inclusivity Equation to build a culture that grants you a competitive edge.
This program reviews the hallmarks of inclusive leaders and provides actionable strategies to create an equitable culture of belonging. We will cover free and inexpensive ways you can engage, connect, and empower your talent at every level, while also looking externally to diversify your supply chain and partnerships.
Attendees will:
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Understand the latest research on how diverse teams are accelerating growth and returns.
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Leave with strategies to build more inclusive teams for their own companies.
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Develop a plan across team communication, culture, talent acquisition, and advancement.
ALLYSHIP AND THE MODERN MALE LEADER | How to Build a Culture of Inclusion & Empowerment
Fostering an inclusive culture is a top priority for “modern leaders,” but it is easier said than done. Sexual harassment and unconscious bias trainings are just the first step in creating an organization where everyone can thrive equally. Male executives and managers are expected to create collaborative cultures that drive innovation, engagement, loyalty and the bottom-line, but they aren’t given a playbook on how to make that happen. Until now.
In this helpful, supportive and non-judgmental program, we provide “the good guys” with an insider’s look at the top growth barriers for women, the science behind it, and what they can and should do, to achieve gender equity. We help the men in your organization tackle the necessary attitudinal, operational and behavioral changes, including topics like non-promotable work, the double bind, the broken rung, microaggressions and meeting interruptions. Your team will learn new strategies to help female direct reports and colleagues be more empowered and effective while promoting an inclusive culture.
Attendees will leave with:
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Knowledge of the primary factors holding women back from achieving their potential and what they can do about it.
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A better understanding of the Gender Issue Spectrum--from harassment and microaggressions to conscious inclusion.
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A plan to shift how they operate across key leadership functions including talent recruitment, pay and promotion equity, culture and team dynamics.
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Simple methods to create a psychologically safe environment and encourage collaboration.
DISABILITY INCLUSION | Build a Connected Culture for Employees of All Abilities
People living with disabilities are the one type of marginalized group that traverses color, gender, sexual preference, age, and ethnicity. Disability inclusion is about more than accessibility; it’s about equality of opportunity and respect for the right for people with disabilities to preserve their identities. Progressive companies recognize the importance of educating employees and prioritizing investment in this area to overcome attitudinal barriers and evolve corporate culture. Research shows that companies are profitable 4x faster when their teams include people with disabilities. This workshop helps organizations starting this journey understand the value of disability inclusion, the challenges employees with disabilities may face, and how everyone can foster an inclusive, psychologically safe culture where all employees can thrive.
Attendees will walk away with new strategies to enhance:
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Culture: Employees will recognize how a culture of inclusivity drives innovation, business growth, and productivity.
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Confidence: Your team will know how to “fear less” when working with colleagues, partners, and clients with disabilities, regardless of whether those disabilities are visible or invisible. We will address how living with a disability can cause impostor syndrome and how that may manifest for employees with disabilities.
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Communication: Everyone will understand best practices for communicating with employees who are blind, deaf, neurodiverse, or have low vision, low hearing, or mobility issues. That includes asking for the support they need if they are living with a disability or learning how to effectively communicate with disabled colleagues and partners.
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Connection: Leaders will discover how to engage and include employees across a spectrum of disabilities in all critical business decisions, from marketing and recruiting to facilities and communications.
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Control: If you live with a disability, we address ways you can take control of your environment to make it easier for your company and colleagues to support you and your goals.
Speaking Engagements
Keynote Speaker. Workshop Leader. Moderator. Facilitator. Expert Panelist.
Conferences for Women, Gender Equality or Corporate Leadership
Jennifer Willey does more than inspire when she speaks; she changes behaviors with well-researched insights and clear strategies that help others overcome fear and achieve their potential. Her wealth of experience on-air, on stage and on her game as a C-Suite executive ensures she will own the room with a unique, memorable keynote that delivers actionable "a-ha" moments her audience will be anxious to apply.
Coaching
Wet Cement’s services extend beyond a one-day keynote or training session; we also work directly with female leaders and high-potential employees to identify growth barriers and unlock their potential. Our small group or 1:1 personalized coaching programs delivered in-person or online, transform the women on your team into executive-level communicators, superstar sellers, savvy strategists, and charismatic leaders who will leave a lasting impression on clients and direct reports.
We help busy female executives prioritize their time and focus their efforts on the things that matter most. Once we understand an individual’s unique challenges, we help craft a “Personal Business Plan” that integrates development strategies with accountability and behavior changes to collectively help our female clients be more effective and fulfilled.